Today: 9:00AM - 6:00PM
Jul 4, 2026
All-new 2027 Kia Seltos parked outside the Kia of Marin dealership in Novato California

The summer is heating up, and your premier Novato Kia dealership is ready to help you make the most of it. Kia of Marin is thrilled to announce that the all-new 2027 Kia Seltos has officially arrived on our lot!

Front exterior view of the Terrain Brown 2027 Kia Seltos compact SUV in Marin County

Whether you are navigating the coastal curves of Highway 1, cruising through downtown San Rafael, or commuting into the city, this dynamic new Kia SUV is engineered to elevate your daily drive. With the 4th of July weekend upon us, there’s no better time to upgrade your ride for all your holiday adventures.

Side profile of the 2027 Kia Seltos for sale in the San Francisco Bay Area

Meet Your New Co-Pilot: The 2027 Kia Seltos

The 2027 Kia Seltos perfectly balances rugged capability with refined comfort and urban agility, making it the ultimate vehicle for Bay Area drivers.

2027 Kia Seltos navigating tight city streets and urban parking spaces in San Francisco.  backup camera and birds eye view
  • City-Smart for San Francisco: Don’t let its spacious interior fool you; the Seltos is a master of the urban jungle. Its compact exterior footprint and tight turning radius mean you can confidently navigate the narrow, steep streets of San Francisco. Plus, it effortlessly slides into those notoriously small street parking spaces from North Beach to the Mission District. The 2027 Seltos offers an available 360° Surround View Monitor and Parking Collision-Avoidance Assist taking the stress out of parallel parking in San Francisco.
Interior view looking up through the all-new panoramic moonroof in the 2027 Kia Seltos
  • All-New Panoramic Sunroof: Bring the outside in with the highly anticipated new panoramic sunroof. Whether you are taking in the towering skyscrapers of downtown SF, gazing up at the redwoods in Muir Woods, or watching the holiday fireworks from the comfort of your cabin, every seat gets a spectacular view.
2027 Kia Seltos with All-wheel drive w/ multi-terrain mode selector w/ mud, snow, & sand settings off-roading in Marin County gloss black 19-in. wheels.  Exclusive 19-in. Wheels
  • Adventure-Ready AWD: Planning a hike up Mount Tamalpais or a trip out to Point Reyes? The available All-wheel drive w/ multi-terrain mode selector w/ mud, snow, & sand settings ensures you have traction and control, no matter where the weekend takes you.
Kia Driver assistance technology advanced safety features shown on the 2027 Kia Seltos dashboard
  • Advanced Safety: Drive with peace of mind knowing the 2027 Seltos comes loaded with Kia Driver Assistance Technologies (Seltos offers 13 Collision Avoidance & Safety Assist Features)—perfect for navigating busy holiday traffic on the Golden Gate Bridge or US-101.

Epic 4th of July Destinations in the Bay Area

Got your keys? Here are two spectacular local ways to celebrate Independence Day this weekend in your new Seltos:

Spacious rear cargo area of the 2027 Kia Seltos packed for the Marin County Fair

1. Experience the Marin County Fair

Pack up the family and take a quick, comfortable drive down US-101 to the Marin County Fair. Running through July 5th, this year’s theme brings live music, incredible exhibits, and classic carnival rides to San Rafael. With the Seltos’s generous cargo space, you’ll have plenty of room for folding chairs, blankets, and all the oversized stuffed animals you win on the midway!

Viewing the Golden Gate Bridge 4th of July fireworks from inside a 2027 Kia Seltos

2. Witness Historic Golden Gate Bridge Fireworks

This year, the Bay Area is going all out for the 4th of July. If you’re heading down to Southern Marin spots like Sausalito or the Marin Headlands to catch the fireworks over the San Francisco Bay, the Seltos is your perfect basecamp. Just recline the seats, open up that new panoramic moonroof, and enjoy the show with premium audio playing your favorite summer playlist.

(Local driving tip: Expect heavy holiday traffic around the bridge and popular viewing areas, so plan your route early and let the Seltos’s built-in navigation guide the way!)

2027 Kia Seltos ready for a test drive at Kia of Marin during the Summer Sticker Sales Event

Test Drive the 2027 Kia Seltos Today

Ready to spark some excitement this Independence Day? Stop by Kia of Marin in Novato today to test drive the 2027 Kia Seltos or check out our Summer Sticker Sales Event going on now for 4th of July. Our dedicated team is here to help you find the perfect trim to match your Bay Area lifestyle.

Happy 4th of July from all of us at Kia of Marin!

Front quarter view of the 2027 Kia Seltos X-Line S AWD in two-tone Frost Blue with a black roof parked at the Kia of Marin dealership